Pay Per Click Advertising - Reaching The Hard To Reach
First off, the shear numbers of people searching for B2B, Business-to-business, and B2C, Business-to-consumer information, products and services online is growing daily. Suppose your business has a unique product or service and would like to advertise to a targeted community. B2B and B2C online advertising provides the means of targeting a group of individuals that are searching for the exact keywords that you choose to bid on.
Targeted Demographics
Typically many businesses have very targeted demographics that they are going after. For example maybe a company is selling a product to the 18 to 24 years old group. Google offers site targeting. Using some of the tools Google has built into their AdWords program, an advertiser can discover sites that fit the 18 to 24 years old group and are part of the network of websites in which content providers are displaying Ads delivered from Google on their websites. Using some of the information we know about that group we can discover the websites visited on a regular basis. We know that the group is very involved with Social Internet activity. Once some sites are selected as potential candates for advertising on, an advertiser can go into their account at Google and find similar sites to advertise on.
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