Eclectic Marketing: January 2006

In the online advertising world, a pattern is starting to develop. The eclecticism of Online advertising, website branding, and Internet marketing are starting to take on an interesting relationship.

We have heard the term relationship marketing but what about relationship advertising?

Relationship Marketing

Relationship marketing has typically been representative of a long term marketing approach toward building a longer-term trust relationship with clients, suppliers, media, customers: B2C business-to-consumers, B2B business-to-business clients, and other organizations associated with the company. See define: Relationship marketing

Relationship Advertising

Now, the approach for online advertising could be taking on the same trust relationship and longer-term strategy that has been going on on the marketing side for quite awhile.

Website Advertising

As online advertisements continue to improve; not only on the delivery mechanism such as Google AdWords, but also in the message style and trustworthiness of the advertisements themselves we can see another form of voting taking place. Businesses and individuals can decide to place Online Advertising on their sites through a number of different affiliate marketing or advertising programs. These type of programs can help supplement the website with some income producing means for generating revenue.

One particular affiliate that continues to develop the tools for delivering targeted ads on a website is the Google AdSense program. Under this program a client can place code on the website to have the ads feed be targeted based on the keywords of the site and article itself. An aspect of this program is the ability to stop certain ads from being displayed. My sense is this little tool can be a means for Google to get feedback on what is good and what is not accepted through a simple vote. For example, if enough sites were to simply remove an ad from being displayed on their website then this could be a technology feedback mechanism for establishing quality advertisements.

I believe that most webmasters take pride in their websites and want the best to be reflected in what is served to their readers. While not all business organizations show their websites the respect that a website deserves; many are in fact striving to develop quality International information and understanding of the whole relationship marketing aspect that occurs over time through sound strategic marketing and creative advertising principals.

Online Advertisers Are Internet Marketing Partners

As advertisers themselves take a look at the sheer number of websites that have a following of say even a few hundred readers, or at the other end of the spectrum thousands or hundreds of thousands of readers, the quality ads that are displayed can be an excellent means of expanding their brand reach and brand image. In this case both the advertiser and the marketer are placed in a unique relationship where both the advertiser as well as the key people of a business website are building up a long-term trust relationship where both can profit.

Search Engines

Even search engines, advertisers, marketers, and users are building a trust relationship through online collaboration without even talking to one another. That is, not talking in the tradional forms but through advertisers, marketers, and users are all collaborating with each and every search engine every time a search is conducted, or online Ads are served to the end users, or advertisers selecting to display their Ads using one or more search engines.

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